Lotus have written to local residents about tomorrow, Tuesday, 6 July 2021. For them, this is a very important day as they unveil the new Lotus Emira, a mid-engined, premium sports car. This will be built in a new factory at Hethel – part of a £100 million investment in Lotus’ UK operations.
They invite you to find out more and to watch the world premier of the Lotus Emira, broadcast live from Hethel online at www.lotuscars.com and on the Lotus YouTube and Facebook channels from 7.30pm on Tuesday 6 July.
The event is largely outdoors and will be attended by around 200 media, VIPs and special guests. Lotus has consulted local council and independent health and safety advisers and is following careful safety protocols put in place across the site to ensure that the event is safe to go ahead as planned.
As this is a world premier of a new Lotus, there will be some noise from the proceedings, primarily some unveiling music and from a handful of Lotus road cars and one classic Lotus F1 car being driven on the track for a short time.
Note that there filming this evening (Monday) until around 9:00pm and tomorrow afternoon for the “dress rehearsal” prior the main event. The main activities will be finished between 9:00 pm and 9:30 pm.
If you have any questions contact Alastair Florance, Group PR Manager, Group Lotus:
aflorance@lotuscars.com / 01953 608462
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